Who we are
Harmony
Touch of Yoga: Blending Ancient Wisdom and Contemporary Style.
Welcome to Touch of Yoga, where ancient wisdom merges with modern needs for a mindful life. We are not only a jewelry brand; instead, we believe in transforming philosophy into metal. We are a community, glued together by one common belief which inner peace is the key to fulfillment and a life of purpose.
Touch of Yoga is a testament to beauty without boundaries. Inspired by the peaceful elegance of Eastern cultures, our designs bring perfect harmony between Eastern philosophy and Western aesthetics. The symbols of peace, balance, and inner harmony are reimagined through a contemporary lens, creating pieces that resonate globally.
From the delicacy of the details in Eastern art to the strong lines of Western fashion, our jewelry embodies a perfect balance. Every piece celebrates diversity which connects cultures and individuals alike through the universal language of ‘jewelery’.
“East meets West in perfect harmony. Our jewelry is a celebration of diversity.”
Our Mission
A Story of Touchofyoga Jewelry: Designed with Meaning in Mind
Our story at Touchofyoga started with one basic question: "Why?"
The market was full of plain yoga jewelries that had no true worth, uniqueness, and meaning. These pieces felt like just another piece of metal, identical from one another. On the other hand, high-end pieces often cost too much for most people to afford.
This first "Why" led our design team to dig deeper. We examine the reasons why there was no meaningful yoga jewelry at all.
- Fear of Innovation: Playing it Safe vs. Making a Statement
Many brands stick to safe predictable trends because they're scared of trying new things. By playing safe instead of taking risks, they avoid bold ideas and distinctive elements, which leads to a market full of boring similar designs. However, at Touchofyoga, we dare to be different. We take smart risks to create stand-out pieces that challenge the norm and become conversation starters.
We understand that our designs may challenge regular aesthetics. But, we believe that true beauty lies in the unexpected. By breaking through design limitations, we aim to spark ideas and empower individuals to show who they are. Our jewelry is not only an accessory, but also a sign of the wearer’s bravery and uniqueness.
TouchofYoga is for those who want to be different. This should resonate with individuals prioritizing timeless pieces to support finding their inner selves rather than trendy designs. Our jewelry is an explanation of confidence, an extension of one's identity, and a symbol of personal power.
Profit Over Purpose: The Race to the Bottom
In the mass market, the focus is often on maximizing profit margins. It leads to the use of low-quality materials and poor craftsmanship. Some jewelry may appear attractive at first sight, but it made with inexpensive metals or misleading finishes like plating or coating. These practices produce worthless and short-lived jewelry. At Touchofyoga, we focus on quality and ethical sourcing. We use real materials and craft our pieces to last, ensuring they can serve you as companions throughout your entire yoga journey.
- Misplaced Perception: Beyond Bling
In most mainstream jewelry markets is the emphasis placed on the surface-level purpose of jewelry. Jewelry is seen as an accessory, something to add a touch of sparkle or complete an outfit. We believe jewelry can be so much more. At TouchofYoga, we design pieces that serve as touchable reminders of your intentions and values. We work symbolic elements, personalized messages, and the ability to tell your story through your jewelry right at the very center of our design approach.
From "Why" to "How": Re-imagining Yoga Jewelry
The philosophy of design at Touchofyoga stands opposite to the mass market. We asked ourselves "How" we could create jewelry that will be above the fleeting trends. We wanted to create pieces that would eventually become loved companions, carrying the true spirit of yoga and its connection to overall well-being.
- Jewelry Beyond Fast Fashion: Crafted for Keeps
We never wanted to make disposable jewelry, but crafted with lasting value and quality. We use durable materials and timeless designs to ensure your Touchofyoga piece will become a treasured companion on your journey.